Why StumbleUpon

If you are here, you are probably wondering what StumbleUpon has to offer, in terms of marketing potential.

The simple answer is: a whole lot! To name a few,

• StumbleUpon currently boasts a gross membership of approximately 8 million members.
• Traffic is targeted, in that users have already expressed an interest in certain categories.
• Stumblers are interested in discovering new websites; they want to explore.
• Paid traffic is cheap - currently starting at five cents per stumble. Natural traffic is free!
• StumbleUpon's user-base is diverse, with almost half outside of the U.S. and more than a third over 35.

In general, StumbleUpon offers a unique marketing opportunity, as compared to search engines and other social bookmarking websites.

Stumblers are not searching for anything in specific, rather, they want to explore the internet. They want to be entertained, informed, intrigued or inspired. As a marketer, you have the opportunity to capture their attention and focus it on your content.

While users can search for information on a particular topic using Google, and browse for something interesting on Digg, StumbleUpon delivers interesting content one-at-a-time, demanding stumbler's attention in a unique way. The biggest thing that sets StumbleUpon apart is that while other websites let users browse a list of summaries, StumbleUpon gives users your undivided attention.

If you're convinced that StumbleUpon marketing plan might be beneficial to your website, continue browsing or move on to Ten Tips.